SEO Basics Checklist. Use this checklist to ensure that your SEO efforts are comprehensive and effective. Download our SEO basics checklist today! To take advantage of this checklist and use it effectively to improve your SEO, you need to understand the different components that makeup search engine optimization, or SEO as it is widely known. Here is your SEO basics checklist:
Understand basic SEO concepts
What is SEO?
SEO is a process that has a set of rules you can apply to your website so that search engines can access, crawl, and index your content without problems.
Your overall goal with SEO is to create better websites in terms of content and usability that will keep both users and search engines happy.
If you have read my previous post on how search engines work, you know that search engines are governed by complex algorithms that use several parameters before deciding which websites to show at the top of the search results.
To control the whole SEO process and give algorithms what they want, the various SEO rules are grouped into three main categories and thus how other terms like technical SEO, on-page SEO, and off-page SEO were born.
Verify your website with Google Search Console
Google search console is a free service provided by Google which gives webmasters access to a number of tools and reports for optimizing their websites on Google search.
You can use the Google search console to find out what Google knows about your website, analyze your Google rankings, identify and fix errors related to crawling and indexing and inform Google about changes made to your website.
GSC is the most important tool to use to optimize your website’s SEO.
To get started with the Google search console you first need to create an account and then add and verify your web properties.
Verify your website with Bing Webmaster tools
Bing although it is not as popular as Google, is the second most used search engine and is worth considering.
Bing has a set of tools you can use to optimize your website’s appearance on Bing Search. These are called Bing Webmaster tools and have similar functionality to GSC.
Setup Google Analytics
To be able to monitor your SEO performance you need the help of analytics and reporting tools and Google analytics is the best tool to use (and it’s free).
The first step is to install the Google Analytics code on your website and familiarize yourself with basic SEO reports.
Check for Google penalties
One of the basic SEO checks you need to make from the beginning is to ensure that your website is not under a Google penalty.
Google has different penalties (manual and algorithmic) that are imposed as a form of ‘punishment’ to websites that violate their Guidelines.
If your website is hit by a Google penalty, you may have to follow a different route to recover from the penalty first (if possible) and then continue with the SEO checklist.